You never know, I might come up with something regular like this... but don't get your hopes up.
Anyway, here's some stuff I really liked and/or found intriguing for the past few weeks.
First up is the Virgin Atlantic film which is a good example of how you can use the past as a relevant way to portray themselves today. I had a discussion on the importance of 'brand anniversaries' recently and my general comment was 'don't bother'. In general people only use it as a pretext for a pretty mundane promotional idea or giveaway. But if it adds to your expertise and vision, go right ahead. I really like the way they portray themselves as a beacon of style in an otherwise catastrophic decade, Franky's excluded, obviously...
Second is the trailer for Objectified, a new film by Gary Hustwit, who already turned a typeface into something interesting (and not just for art directors). The role of design in marketing is growing evermore, up to the point where it's sometimes becoming hard to distinguish one from the other. And I've had quite a few interesting discussions with designers and people in r&d during the past few months. In general these start with a direct confrontation between the product and the consumer perspective but I often find it a lot easier to find a common ground here than I would with, for example, a sales director. Which probably says something about the way people do business today...
Finally there's this magnificent film about the importance of advertising awards by Maggot Operations, I'm guessing they have a quite a few David Lynch fans around:
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