I'm wondering what they'll think of next: first they deprive americans of their favourite burger, now they supply it to people who don't even grasp the burger-concept.
The film is here, and I'm pretty impressed at how 'respectful' it turned out to be. It's something completely different than Freakout, and judging by the amount of footage they have they could have cut it in a completely different way. It's nice to see how the crew reacted surprised and humbled by some of the events and interactions taking place.
As far as marketing success goes, I really think this will go a long way to gain them more credit outside of the US. Where Freakout reminded US citizens how good the Whopper actually was, this is more of statement about the general curiosity and the openness of the brand towards other cultures. Then again, it makes me feel like ordering a whopper, but there's still no Burger King to be found here...
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