I first saw the news on Creativity Online but posts older than 7 days are no longer accessible to those who are not graced with subscriptions to the site, so do a Google search or visit Adland for more juicy bits on the story.
The discussion is an obvious one: how can anyone who works for Burger King and Domino's Pizza write a book on the portion-size explosion in the US without disappointing (and potentially offending) his clients. I have a hunch that David Ogilvy would have fired him but then those were different times.
The fact that this is possible is probably proof that our communication culture is finally changing. Advertising is no longer all about embellishment but about finding relevant truths that have cultural appeal beyond what the marketeer thinks is the big strength or, heaven forbid, the usp.
If anything, the fact that he can write this book ensures relevance and authenticity for Burger King campaigns for as long as they continue to make them...
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