A great idea to promote the Zuji travel platform: launch low-priced products (pretty hot when inflation is high) so people can save money for their holidays (which, it turns out, they're still willing to pay for):
It's something a lot of brands would be scared of: launching a product outside their core category to promote the category itself. But I think it's a pretty nifty way of selling a solution in times like these, and you avoid the devaluation of your own brand by price communication...
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