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Let's all go viral

It's worrying how may clients and prospects are coming in these days with a briefing that includes the word 'viral'. Usually this just means something like this: 'we don't have any budget but that's not a problem because every man and his dog is telling us that it doesn't cost a thing to reach over a few million people through YouTube and other services'...

We even have the government writing out pitches with this as a demand in the title of the tender document these days, but then Belgian politics always were pretty surreal.

Videos like these probably aren't helping either:

24 July 2008 |

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