It's kind of similar, but not the same...
Where Orange featured network merchants interfering with the artist's vision, AT&T shows artists intruding in people's lives. I am ususally very open to this kind of thing (I've defended a lot of 'paste line here' campaigns for clever use of other people's creativity) but I actually think that, by using the same concept between different protagonists, they're really ripping of a competitor's idea. And that would be the end of it if it didn't have an effect on campaign effectiveness: if there's anything you don't want to be portrayed as in telecommunications it's a follower.
Even though I still think it was a shame that they ditched the 'Orange Film Funding Board' decor, and just had the dialogue do the work, the Michael Madsen one still was fun:
Comments