It's not what you tell people you are, it's not how you tell people to treat it, and it's not how you want people to feel. Coke went back to the original recipe, Nike brought back discontinued sneaker lines, Apple implemented a battery exchange program...
And Burger King cannot live without the Whopper, and as I'm a fan myself: damn right they can't. If there is one burger on earth that you shouldn't mess with it's the whopper, and that's coming from a guy in a country where Burger King doesn't even have one restaurant.
It's a pretty good idea to use it in a campaign though, acknowledging the fact that you are made by the people who buy you. Fans of brands in action, and even though I'm quite pleased with the lack of fastfood joints around here, the movie got me craving a Whopper like nothing else...
There is ONE Burger King in Belgium at SHAPE.
http://www.garrisonchievres.eur.army.mil/sites/services/shopping.asp
Posted by: Bart | 01 January 2008 at 04:53
Guy 1: ... they might aswel change their name into burger queen.
Guy 2: (pause)... yeah.
me: Great stunt man.
Posted by: cupmstr | 09 January 2008 at 09:02