Right-Half Chow

Cheapshot or Bigshot?

You decide...

Apologies for the bad quality, I don't seem to be able to drive around without taking cellphone pictures through the windshield these days. I wonder what it would cost to have some kind of camera installed in the grill or on the hood? And while I'm at, I'd throw in some kind of sound recording device inside the car as well, to register conversations, phone calls, ideas,...

The runners up

Two spots which I found rather brilliant in the Cannes shortlist. Alas, they did not partake in the Leo-fest...
Pretty good insight to work of on insurances too, just your age as a moment to start thinking about a certain product category. The line translates (roughly) as follows: if you're old enough to guess this right, it might be time to start thinking about pension insurance.

Condoms done differently

Far from the classic condom stories, this spot takes a different route... And several American networks refuse to put it on air (Fox and CBS being the biggest culprits), so it deserves all the eyeballs it can get.

The networks' argument: you shouldn't glorify the use of contraceptives... instinctively I get the impression that it might be one of the only arguments that ads anything to the discussion (at least in Europe).

More Kwik-E

It seems that, after the initial buzz, things have exploded on the Kwik-E-Eleven front...

I'll have the tv ads please...

Doubleclick conducted a rather interesting research project last year, asking people what kind of advertising they thought was worthwile, and what they would like to eliminate. Some interesting results, to say the least:

The results indicate the digital ideal might not always be 'the be all and end all'. It seems that people are willing to accept advertising in situations they where they know ads pay for content, whereas newer media invaded by all means of (often intrusive and interruptive) forms of commercial messaging seem to fall out of favor quickly. And this is just the US, where standards in television and print advertising are by no means high...

The internet as it functions right now (after the bubble) is largely seen as a place for the people by the people, and advertisers should thread lightly in this environment. The 'worthwile' variable will grow more important in the near future (it's being rewarded as we speak), and I believe it's one of the tendencies that will make our jobs not only more interesting, but more outward facing than ever...

Via Influx.

Serves them right

At the risk of sounding childish, following this post on the W+K Nokia pitch blogging debate, I'm pretty chuffed to see that they've won the account...