First I saw it, then it was taken down (which was a rather unW+K thing to do, so I'm guessing Coke was not ready to air it), and now I get the impression that it circulates again, so I decided to put it up. Featuring some real Coke employee voices, it gives a glimpse inside the Hapiness factory.
There's been a lot of discussion on the spot but I've always thought that Coke had a bit of a Willy Wonka thing going with the secret recipe, their nationally acclaimed superiority in taste (yes, Pepsi never really got a hold in Belgium) and their global iconic presence.
And a bit more 'oompa loompa' and a bit less 'giant corporate machine' still seems like a great strategy to me
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