The garden's taking up a lot of our time again, so here's a selection of ideas I encountered during the last few weeks which I found interesting:
GoRunEasy, which I think is 'correct', but lacks the aspirational values Nike is exploiting so well. I'm sure a lot of people recognise the feeling that sport should also just be fun, but I don't know many among them who don't really have a higher goal in doing so (getting better, losing weight, learning new stuff,...).
This Play-Doh work immediately grabbed my attention, nice art direction too:
I'm a bit jealous of Star Wars fans, they really built a whole culture around their favourite films and go seem entirely devoid of cynicism and nitpicking. That's why stuff like this works so well:
We've been thinking 'eco' quite a lot lately, and not just for eco-clients, it's harder to get a positive story going though. And negatives are often a lot more fun in exaggeration:
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