Wii bought it

And so did Influx, who decided on granting Nintendo the title of marketer of the year:

Product: Innovative-didn't require state of the art graphics- instead combined motion sensors with simple graphics and fun gameplay to bring physical activity to video games.

Price: At $250 the lowest priced next-gen console that included a free game Wii Sports- the "killer application"- a game that was so fun and easy, everyone wanted to play and be introduced to the Wii

Place: Making sure the unit was available in all the expected locations.

Promotion: Grassroots marketing lit the fuse for the fire that other activities built upon.

For several reasons (moving and the new house being the most important ones) I didn't get around to buy one, so now I'm forced to listen to friends' and co-workers' stories about how fantastic it is while I have to wait another month for a new batch to arrive. Most of the 'fantastic' stories seem to include the end of year festivities, alcohol and a couple of friends, so they seem to deliver on their social gaming promise.

We figured the booze is probably responsable for a lot of the reported Wii injuries too. Enthusiastic users that get so carried away they destroy stuff, themselves or significant others: sounds like a great campaign to me!

I wonder what Sony marketing execs are going through right now, but this kind of spoof can't instill a lot of confidence, if there was something that they didn't want to be, it was the übergeek-console:

Comments

[Garry]

I would like to buy one too!! I've heard only great comments from my friends. But if I have to choose between a Magic Monday in the snow or a couple of months waiting I know what to do. Snowy mountains ... here I come...