We went to see Kraftwerk this weekend, they remain one of the most timeless acts you can witness. U2, the Rolling Stones, even Madonna, they've been around for a long time as well (Kraftwerk disappeared for a while, granted) but they had to reinvent themselves time and time again, whereas the structure and feel of the original Kraftwerk allows for continuous innovation with less effort.
They took a while to come up with the original concept: the sound, the act, the imagery and the fascination with technology, mobility, science and a host of other phenomena associated with increasing urbanisation. But it turned out to be really solid, most of the original songs were played in their original versions (while mixing the bass in separately, a good decision in front of this public).
It was amazing to see so many younger spectators in the public as well, each and every one of them as enthusiastic as the thirty somethings who just came for the occasion. Like good wine, they get better with age, and the tangible presence of 20 years of beats and electronic dance music only added to their glory.
Now that's something brands should aspire to: not just driving innovation, but improving themselves through the same innovation they inspired.
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