Or not, if you don't happen to work in advertising. Still pretty busy, so this'll be a quickie.
One of the most recognisable campaigns ever created, still going strong:
Via Advertising/Design Goodness.
And to tie in with the classic design of these ads, Brainstorm #9 has posted some great classics for The Design House.
I once showed these ads to a couple of friends who weren't in advertising and most of them only recognised the Benetton ad. That might have to do with the fact that The Economist does not regard Belgium as it's biggest potential market but the others were more or less visible here.
Furthermore, I'm not sure this will ever be possible again, given the proliferation of brands, media and the myriad of new ways consumer explore brands by themselves. And even then we're probably past the point where recognition should be seen as a key performance indicator for advertising (and yet that's what a lot of research is still trying to measure...).
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