Richard has finally made his selection for the first in a (hopefully) enduring series of campaigns that will be scrutinized in order to determine if acclaimed ideas (by planners, as they seem to be in the majority on Adliterate) actually make for great results as well. Tying in to the debate the selling job of planning here.
First up is Honda and the advertising fraternity fanboyism is already apparent in some of the comments. Worthwile contributions and some interesting questions and sidenotes by John Grant promise a lively debate though. Let's hope that W&K (or at least Stuart Smith, who wrote the IPA paper, which can be found on their site - downloads section) show up for a bit of clarification. I'm not sure if this was the best case to start the series with though. As John puts it: "I might as well log on at the vatican and question bits of the new testament"
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