In my recollection I saw the term first used over at Russell Davies, but PSFK have used it as well and have put up this collection on YouTube.
I think it's a bit easy to label everything included as spam, especially since it's not always hindering other activities. The problem, as with everything advertising, is the lack of good ambient material. In short: if it brings a smile on my face when I see it, it's ok in my book...
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