I don't really know what to think of this, but someone at Adrants seems to believe the story... The tale of a few (inebriated) creatives who bury their Gold Lion on a beach at Cannes and can't seem to find it anymore when someone rearranges the deckchairs. I'd hate to come back with that story.
For those of you more interested in their work, this is their winning campaign in the Cyber Lions.
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