Which I quite like:
Adidas taking consumer creativity quite literally, using it as a canvas for their billboards
Water Day by Duval Guilaume Antwerp:
By far the most outrageous, but brilliant nonetheless, MacDonalds with a 'hot' burger:
Found this on Creative Criminal, but they have no idea who did it for what brand, if anyone here can shed some light? Apparently, it's an airline giving people the occasion to experience the view from above in the Sacramento International Airport. Made me think of the fresco thing from a while back (and yes, my memory still partially resides in the mountains...)
Nike with a bunch of motorised shoes and ball:
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