A prank, obviously, but indicative of a feeling that might be developing. And it's probably not the same as with television ('it does have an off-button...'). The interesting thing about the whole 2.0 idea is that it influences a lot of the stuff you do and use: It's your blog, your photo-movie collection and your shared bookmarks, but the email address you might use professionally might be involved too, and your real life social network probably got involved as well, so it might not be that easy to turn off...
Isolatr, be sure to read the FAQ as well.
Via Screenhead
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