The Kaiser speaks

And you should listen (hell, if Martin Sorell reads up, why shouldn't you), at least to this post about the way we should often assume that, as professionals, we should know what is best for our clients, and stick by that until the end. I don't want to go into detail but I can think of some shameful instances for myself. And there's not just the failure of the brand that awaits the client, it's a troubled relationship with mediocre work for years to come...

As an agency we're going through a lot of changes at the moment, and if I had to name one thing that has improved the way we work right now it's never to assume that a client won't buy into something because it doesn't fit his or her way of working.

And then there's the massive effort to keep everything on track after you presented it and the client's doubts are beginning to raise their ugly heads. Just keep on working and tugging stubbornly to make sure that an idea is executed to the full extent of it's potential.