Dude

Since the substantial overuse of the word by Hurley in Lost, all positive connotations the word got from The Big Lebowski have been eradicated. Enter Bud ligt, who are launching Dudemadness...

Not the most original  strategy for a beer I'd say, we've had Jupiler with 'men know why' for decades now, but they never focused on the 'men' moments apart from some moronic tie-in with extreme sports action. If that leads you to buy more beer and confirms you in your manhood you probably already drank too many braincells to death. I do like the new 'men need a break' idea for Jupiler Blue though.

I can sympathise with some of the 'dude-moments' but it's just such a letdown to see it followed by a pay-off for a light beer... I still don't understand the appeal: if you're going to drink beer than drink beer, especially if it needs to tie in with some kind of male bonding/understanding type of thing. And if you want to avoid the Hurley look and start wearing a bra, remember that you don't have to drop down from one of Alaska's most dangerous peaks to call it sports...

Comments

[chris]

Dude!