The Magical Shirtfolder

A few days ago, Luc (one of our art directors) sent out this film around the office. Upon which I, naturally, redirected him to this site. Cue a lot of talk on the best way to fold a shirt (apparently the last one leaves the sleeves free to drop out)...

Marketing Alternatif has more on the story (french article). Apparently it's a buzz initiative from a guy starting his own clothing store, who has a quite a lot of interesting stuff to say with regards to appropriate viral marketing. And naturally, he created his own blog about it (french as well).

Now to find enough cardboard...